EXPERIENCE

 

Senior Copywriter | Wondrium/The Great Courses

May 2018 to Present

 

• Write strategic messaging to boost conversions, lower CPAs, and raise engagement

• Collaborate with designers and creative directors to take multi-channel communication strategies from ideation to execution to final delivery

• Cultivate and maintain productive relationships with internal teams/departments

• Adapt messaging strategies to better align with new data/research

• Apply new brand voice to all channels/touchpoints, and train internal teams on usage

• Manage a direct report (Marketing Copyeditor/Copy Manager)

• Copy projects: SEO paid search, landing pages, video scripts, paid/organic social ads (Facebook, Instagram, Twitter, Reddit), static/GIF ads, banner/rotator ads (FireTV, Roku)

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Freelance Copywriter | Various Clients

January 2012 to Present

 

• Write marketing copy and strategic communication pieces for companies of all sizes

• Maintain existing client relationships and acquire new business opportunities

• Transform technical information from SMEs into messaging for non-technical audiences

• Edit and proofread blogs (500+ words)/reports (30+ pages) for style and consistency

• Copy projects: web copy, emails, blog posts, paid/organic social ads, video scripts, billboard copy, mail flyers and brochures, marketing collateral

• Select clients: Strayer University, ICF, The Washington Post, The Great Courses, CleanChoice Energy, Kajeet, TBF Consulting, Leading Edge, Abbott/Klar Realtors

 

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Copywriter | The Washington Post

February 2012 to January 2017

 

• Wrote print/digital copy advertising Washington Post products and services

• Collaborated with internal teams on communication strategy for marketing campaigns

• Developed UX language and messaging architecture for new digital subscription model

• Copyedited sponsored content from outside vendors to run in The Washington Post

• Copy projects: sales sheets, static/dynamic web ads, in-paper promo ads, advertising comps, B2B/B2C emails, radio scripts, media kits, branding initiatives

 

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Senior Copywriter | The Great Courses

June 2010 to February 2012

 

• Continued to perform all Copywriter duties as outlined below

• Collaborated with senior leaders/external vendors on extensive re-branding project

• Managed a direct report (Marketing Copyeditor/Copy Manager)

• Copy projects: PR campaigns for course launches, packaging materials for retail experiments (Barnes & Noble/Costco), company culture book, web site redesign

 

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Copywriter | The Great Courses

March 2008 to June 2010

 

• Crafted messaging for aggressive print/digital campaigns as only in-house copywriter

• Transformed the complex ideas of SMEs into engaging, direct-response catalog copy

• Collaborated with senior leaders and internal stakeholders on messaging strategies

• Edited/revised work of freelance copywriters to ensure adherence to brand voice/style

• Helped organize/implement extensive project to rewrite all course-related copy

• Copy projects: print/digital ads, mailers, B2C emails, V/O scripts, internal comms

 

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Research/Editorial Assistant | The Great Courses

February 2007 to March 2008

 

• Edited complex course subject matter down into clear, comprehensive outlines

• Executed detailed research/fact-checking assignments for content supervisors

• Developed and managed relationships with professors and other SMEs

• Designed process to streamline cross-team and inter-departmental research

• Onboarded and trained new Research/Editorial Assistants at the company

 

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Staff Writer | Office of University Relations, The George Washington University

September 2006 to February 2007

 

• Reported on news and public events for faculty/staff newspapers and web site

• Transformed the ideas of professors and other SMEs into brief, engaging stories

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EDUCATION

 

MA in English | University of Virginia | 2006

BA in English, BA in Print Journalism | James Madison University | 2004

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REFERENCES

 

Available upon request

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